Crafting the Tradition: A Story of Success for a Clothing Brand in Lucknow

Lucknow, the city of Nawabs and kebabs, is also famous for its rich cultural heritage and exquisite craftsmanship. Among the many arts that flourish in this city, one stands out for its beauty, complexity, and popularity:the art of hand-embroidery on fine muslin fabric,  and it still fascinates and inspires people from all over the world. In this blog post, we’ll share the inspiring story of a clothing brand from Lucknow that has managed to capture the essence of Lucknow essence and turn it into a global sensation with their Jashn collection.

House of Garima

House of Garima is a luxury fashion label, founded with the aim to express one’s individuality through bespoke contemporary wear. Inspired by the Indian tradition of celebrating every occasion with utmost grandeur, the House of Garima wishes to be a part of your special journey celebrating the big and small victories. With intricate embroidery and expert detailing inspired by the historical architecture of her hometown Lucknow, she brings to life her vision to promote Indian crafts and artisanship. Each of her couture pieces is a unique amalgamation of modern designs and traditional techniques.
At the House Of Garima, we aim to create each unique piece as a showstopper, rather than focusing on who we are creating it for. Her exquisite pieces embody the wearer’s personality in the most unique way possible. The brand focuses on celebrating one’s self without the need to surrender to a common norm.

About The Founder

Garima Singh, founder and CEO of House of Garima is a ambitious entrepreneur who started her journey with fashion since she was a teenager. She started her career as a fashion blogger and eventually wanted to turn her passion into a profession. She believes that exclusivity and finer things in life should be enjoyed and accessible to people from all walks of life. She strongly believes in inclusivity amongst everyone regardless of gender or age. Raised in Lucknow and having been surrounded by expert craftsmanship and couture her whole life, she now aims to promote the artisans work through her unique designer pieces.
She started her brand with the motive to fill the gap of affordable luxury in the market. She has a team of designers and expert artisans working for her that are dedicated to provide the best quality couture at competitive prices.

The brand believes in a plethora of societal causes and aims to give back in terms of striving to be sustainable in the practices used to manufacture her pieces, she also an active advocate towards mental health and women empowerment. Her ultimate long term vision of the brand is to fund the artisans children’s education under their corporate social responsibility.

Today, House of Garima is a well-established and respected brand that has customers all over the world. Their products range from traditional sarees and kurtas to contemporary dresses and jackets, all adorned with the exquisite embroidery . They are known for their creativity, quality, and innovation. However, their biggest achievement is perhaps the fact that they have revived and revitalized the art of Luxury Clothing, making it relevant and appealing to a new generation of customers.

ABOUT THEIR UNIQUE LOGO

 

Garima, The founder of House Of Garima a contemporary fashion label, finds her inspiration in daily things everyday. She feels most inspired by her hometown Lucknow’s excellent historical architecture. The intricate detailing and large arches of the Bara Imambara and Rumi Darwaza are beautifully translated into logo giving it a modern touch. Her timeless logo speaks for itself as it is a curated motif that showcases expert design thinking and creativity.

 

In conclusion, House Of Garima’s success story is a testament to the power of tradition, innovation, and entrepreneurship. It shows that you can take a traditional art form and transform it into a global brand by combining creativity, quality, and authenticity. It also shows that you can be proud of your roots and culture.

 

 

Visit their Instagram Page at – www.instagram.com/houseofgarima